The target audience and goals
We analyze the objectives of the project, as well as the target audience. What are the expectations and habits of this target group? This is a crucial step in producing an application that users will love to use.
This involves matching the functionalities of the website or application to the expectations and habits of the users. Designing a pathway that will facilitate navigation and increase the conversion rate.
Here we define the architecture of the website or application, the different pages, the different interactions, the relationships between the different pages..
Here it is about drawing manually ( at TECHSOFT we prefer to do it manually with pencils and paper) the pages (or views) of the website or applications.
The drawings on paper take shape and colour on photoshop (or illustrator, indesign, Sketch). The visual aspects of the website are worked on in detail: colours, images, logo, font, etc.
In some cases the work may be limited to the previous step. This step consists in translating the previous graphics into computer source code..